jctimesaver

  • Meet Suzanne, Tech VA

    An Interview With Suzanne, Tech VA

    As part of an interview series we’re doing on flexible working, I had the pleasure of chatting with Suzanne this week, about all things flexible working as part of Team Timesaver.

     

    A Tech Virtual Assistant with a background in freelancing and running her own business, Suzanne joined the Timesaver team in spring 2022, bringing a wealth of experience and insights. Here’s what we talked about:

    Hi Suzanne, how’s your day going so far?

    Yeah, good, thank you! I’ve been co-working with Jenny, which was lovely.

     

    It’s nice to hear that you’ve been at co-working as well. Co-working really seems to embody the principles of flexible working. I’ll probably ask you more about that later, actually. But first, it would be good to understand what your working life was like before Timesaver?

     

    I actually met Jenny when I was a coach. So, funnily enough, I met her because she helped me with my podcast. We did a strategy session, which was amazing because I had all these ideas and needed someone to help me organise them. That must have been about three years ago now when we first met. Then, about two and a half years ago, Jenny posted on Instagram saying she was looking for someone for just a few hours a week. I really admired Jenny, and I thought, oh, I’d love to be more involved in her world! So, I started doing a bit of work for her alongside my coaching. Over time, I realised that while I loved coaching, it was quite solitary, and I really missed being part of a team. I started enjoying working with Jenny’s team more than running my own business. It was almost like the stars aligned when she mentioned there was more work if I wanted it. And yeah, so far, so good!

     

    Everyone has such a lovely connection with Jenny to start off their story; it’s been wonderful to hear. You mentioned earlier that being part of a team or community was important to you. How do you think the value of community fits within Timesaver?

     

    Gosh, that’s a great question because it’s such a big part of what she does. Jenny’s business is about having a purpose, a kind of business with a soul. She’s not out there trying to be a multi-billionaire entrepreneur who’s taking over the world. At the heart of it, it’s about doing good in the world, supporting, and championing people, which is really all about community. I think nearly every coffee we have together, we bump into an associate or someone she knows, which shows the community she’s built.

     

    How would you say this sense of community within Timesaver translates to your clients?

     

    I think the way we operate is part of Jenny’s success—everything is done with kindness. Our clients are no different from us in that they’re human, and life happens. I can think of examples where clients have experienced illness, bereavement, or some unexpected event, and instead of saying, hang on, you promised us X, Y, and Z, and that’s not good enough, we respond with okay, don’t worry, life happens—thanks for letting us know; we’ll put things on hold and pick up when you’re ready. There’s this sense of compassion that, if I’m honest, wouldn’t always be found in some London agencies. Of course, we’re still a business, but there’s flexibility, compassion, and kindness in the way we operate.

     

    It sounds like that compassion within flexible working, then in turn positively impacts others.

     

    Yes, I think honesty is part of it as well. For example, if I’m doing the school run, I’ll tell clients I’m picking up my kids and only have a couple of hours. I might look at their request tonight, or if not, I’ll get to it the next day. It’s all about being clear with expectations, and most people are understanding when there’s good communication.

     

    Honesty and good communication make sense as key parts of flexible working. I was also curious—since you used to coach and empower women—do any of those coaching skills carry over into your work at Timesaver?

     

    Yes, definitely. When coaching, you focus on the goal, helping clients bridge the gap between where they are and where they want to be. Sometimes, working with clients feels similar. If a goal needs to be unpicked, I can use my coaching skills to help them figure out what steps they need to take. There’s a great quote from Stephen Covey: begin with the end in mind. Coaching was also important for my own personal development, and if I hadn’t done it, I wouldn’t have met Jenny!

     

    Building on that, how does flexible working influence how you see your future goals?

     

    Flexible working has shown me that I can prioritise my family. I have two boys, and for me, it’s essential that they know I work but that I’m mum first. I never want them to feel like my job is more important than them. My ultimate goal is to be there as their solid foundation, and flexible work makes that possible.

     

    It’s so uplifting hearing these answers—it’s very different from the traditional nine-to-five! Given that you’re a Tech VA and systems are always evolving, how would you describe the importance of upskilling in your role?

     

    Upskilling is huge. I probably learn something new every week, which I love, though sometimes I feel a bit behind because things change so quickly. Laura and I were discussing this once in the context of social media—it’s like you could spend 24 hours on it and still feel there’s more to do. With upskilling, you need an open mind for learning, but also boundaries to keep that work-life balance. Jenny always reminds us that while we use many platforms, we’re not solely experts on one. An Asana expert might spend 40 hours a week on it, whereas Jenny and I between us are probably touching base with 20 to 30 different platforms.

     

    One thing Jenny is brilliant at is that she won’t fit the client to a platform. She listens to their needs, budget, and options without any platform affiliation. It’s all about what works best for them.

     

    A final question: do you have any advice for those thinking about flexible working, particularly as a Tech VA?

     

    Get a Jenny!

     

    That’s funny—you’re the second person to say that to me today!

     

    I think it’s because I’ve learned so much being under her wing. The growth and knowledge have been incredible compared to if I’d done it alone. So, if you’re thinking of becoming a Tech VA, try to get experience with someone else first and learn from them. It’s similar to what Daniel Priestley says—he’s an entrepreneur with various businesses—he says to become an entrepreneur, you should work within other businesses or for other entrepreneurs first.

     

    Thanks so much for chatting, Suzanne! Looking forward to co-working together in the future.

    Hannah Naismith is a freelance writer and editor who recently joined Team Timesaver as an intern. At the moment, she’s currently working on her first novel, which is a piece of creative nonfiction. Hannah’s experience encompasses editorial work for books, journalism and copywriting.

    Connect with her on LinkedIn (https://www.linkedin.com/in/hannah-naismith-688876291/) to chat more about all things writing and editing.

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  • Why Instagram Is Harder for Growing Your Business in 2024

    Instagram has never been a walk in the park. Let’s be honest, how many of us truly love posting on Instagram? For most, it feels like a chore. But if you’re using Instagram to grow your business, you’ll have noticed that it’s even tougher in 2024 than it was during the golden era of 2019-2021. Posts that once garnered engagement now seem to disappear into the void, leaving you wondering if anyone is out there at all.

    Why Instagram Is Harder for Growing Your Business in 2024

    So, why is Instagram so much harder these days, and more importantly, what can you do that actually works?

    Why Instagram Has Become a Tougher Nut to Crack

    1. The Dreaded Tumbleweed Effect

    We’ve all been there. You put out a post, and… nothing. Absolute silence. This isn’t just you—many people are finding that static posts, especially those with non-impactful graphics, simply aren’t getting the love they used to. These posts might have worked once, but now, they often sit there with no likes, no comments, just gathering digital dust. It’s time to stop creating these and focus on what’s working.

    2. Saturation: A Needle in a Haystack

    Instagram isn’t the small, cozy platform it once was. With over 200 million businesses now competing for attention, your content is just one tiny needle in a massive haystack. Standing out in this crowd is no small feat. The sheer volume of posts means that even your most well-thought-out content can get lost in the noise.

    3. Algorithm Aggravation

    Ah, the algorithm. That ever-changing, ever-confounding puzzle. It’s tempting to try to figure it out, but let’s be real—it’s not worth the effort. Just when you think you’ve cracked the code, it shifts again. Your best bet is to follow accounts that provide regular updates on these changes*, but don’t waste your energy chasing the algorithm. Instead, focus on consistency and quality.

    *Pink Storm Social

    4. The Rise of New Platforms

    Instagram’s dominance isn’t what it used to be. Platforms like TikTok and BeReal are capturing users’ attention, especially among younger audiences. I spend more time on TikTok than Instagram these days when browsing for myself. This shift means fewer people are actively engaging with content on Instagram, making it even harder to grow your presence organically.

    5. The Pay-to-Play Reality

    Meta, Instagram’s owner, has made it clear that if you want to reach your audience, you need to pay for it. Organic reach has taken a nosedive as they push businesses towards sponsored posts and ads. Have a scroll through the first 10 posts on your feed – I guarantee 2-3 of them will be sponsored posts. That makes it blinking hard for the rest of us, who aren’t going to pour thousands into ads.

    OK – Now I have explained why it is hard I don’t want you totally to lose heart. It is still worth being on Instagram, and a platform that brings joy to a lot of us.

    What Does Work on Instagram in 2024?

    Despite the challenges, some strategies are still effective—if you’re smart about how you use them.

    1. Reels: The Consistency Conundrum

    Reels are where it’s at if you want to grow your audience. But let me be clear: it’s not about throwing up any old video and hoping for the best. Consistency is key. I know a business owner who challenged herself to post daily reels at the end of 2023. Five months in, her page exploded with 15,000 new followers. But beware—chasing the dopamine hit of a viral reel can lead you off-brand. Yes, a well-performing reel can increase your clout, but will it bring in clients? That’s another question entirely.

    The trick? Keep it simple and post regularly. If creating reels isn’t something you enjoy, or it feels like a slog, don’t force it. No point in doing something that makes you miserable.

    2. Engagement: The Right Way

    One of the best ways to grow your following organically is by engaging with the right users. Here’s a simple, step-by-step strategy:

    1. Identify Active Followers: Start by finding accounts in your niche with active followers. The easiest way is to Google keywords related to your industry and check out the top results. These accounts are likely getting plenty of real traffic.

    2. Engage Strategically: Once you’ve found a relevant account, go through their followers list. Look for accounts with active stories (you’ll see a purple ring around their profile picture) or recent posts. This ensures they’re currently active.

    3. Interact with Their Content: View and like their stories, and then like 1-3 of their posts. This will trigger notifications, prompting them to check out your profile. If they like what they see, they’ll follow you back.

    4. Repeat: Consistency is key here. Regularly engaging with these users will help you build a following that’s genuinely interested in what you offer.

    IMPORTANT: Avoid those “follow trains” like the plague

    You know the ones – “Follow these accounts and magically gain X followers!” They masquerade as supporting small businesses. Don’t fall for it. Trust your instinct – it it’s “too good to be true,” it is. 

    Why steer clear? Simple. Those new followers? Many of them won’t be genuinely interested in your business. But here’s the real kicker – I’ve seen countless accounts get slapped with the spam label by Instagram after jumping on these trains. Next stop? Account suspension or total wipeout. Trust me, you don’t want that headache.

    3. Your Online Rolodex

    Instagram is still a fantastic tool for keeping in touch with people you meet at events and when out and about. Follow up with new connections by connecting with them on Instagram. This simple act helps maintain relationships and keeps you top of mind. Plus, by engaging with their content, you learn more about them, and start to build a relationship.

    4. Declutter Your Account

    One of the challenges with engaging with other businesses is that it is hard to see the content you want to. Declutter your account. I went through everyone I was following and got rid of a lot of accounts that were no longer active, accounts where people hadn’t posted for 1-2 years, or who are no longer of interest to me. The result is I am seeing much more posts from people I am genuinely interested in and want to connect with.

    5. Borrow Audiences

    One of the most effective ways to expand your reach is by tagging other accounts in your posts and stories. For example, if you visit a local coffee shop or hotel, tag them in your content. You’re essentially creating free content for them to share, which is an easy way for them to amplify your reach by sharing it with their audience. This approach not only helps you, but it’s also a generous way to support other businesses.

    What You Can Do That Actually Works On Instagram
    5. Value Your Existing Audience

    Don’t forget to look after the audience you do have on Instagram. In the chase of the new and shiny it is all too easy to forget the loyal connections, your raving fans who are on there. These people are likely to be your best marketing as they will be the ones sending referrals your way, recommending you and already love what you do. Give them some love. Reply to them and make sure that you check in on their posts and see what they are up to.

    6. See Instagram As Your Portfolio

    Rather than building your entire growth strategy around Instagram, see it as a great online portfolio of what you do, that gives people a flavour of what working with you is like. A lot of people will check your Instagram before deciding to work with you, even if they found you via another method first. If you run a visual business like interior design, art or photography, Instagram works as a great free online portfolio of your work.

    Beyond Instagram: Diversifying Your Digital Strategy

    Instagram is still a valuable tool, but it shouldn’t be the only platform in your digital strategy. Here are a few other platforms worth considering:

    1. YouTube

    Unlike Instagram, where content often has a short lifespan, YouTube videos can continue to attract views for months or even years. This makes YouTube an excellent platform for building a library of content that keeps working for you long after it’s posted. Plus there is always the carrot of eventually being able to monetise your channel…

    2. LinkedIn

    LinkedIn continues to grow in popularity – mainly because the darn algorithm doesn’t change as much. You know where you are with LinkedIn. Don’t automatically discount it, there is a place for all of us on LinkedIn, and it could be a good place for connections for Press and PR. We have a guide to getting started on LinkedIn here

    3. Google My Business

    If you are not on Google My Business, get on there right now! It helps you appear in local web search results and climb those all important seo rankings. Find out more here

    Final Thoughts

    Instagram may be a tougher landscape to navigate in 2024, but still has a value to small business owners. Focus on what’s effective—reels, engagement, & connections, and view it as just one part of your online digital presence

    As a small business owner or solopreneur, we have to stay adaptable. Social media trends will continue to evolve. The key thing is not to lose heart, and instead, get curious, experiment and find out what works for you. 

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  • What’s the difference between a VA and OBM?

    As a business owner, you may not be familiar with the difference between a VA and an OBM. It’s likely you already have a Virtual Assistant that’s an integral part of the day-to-day running of your business, but is it time to take things further and move towards having an Online Business Manager?

    In this post, I’ll be sharing just what the difference between the two roles is, and how an OBM can have many positive benefits for your business. 

    The difference between a VA and an OBM 

    For me, an Online Business Manager is a next-level Virtual Assistant – imagine Iron Man to Tony Stark if you will. All the brains you’ve grown to love in a VA but with a few more nifty gadgets and ideas up their sleeves. 

    Both a VA and an OBM have important roles in your business, but an OBM can swoop in with that strategic element you might have been missing.

    Whereas a VA is mainly task-orientated, an Online Business Manager brings custom strategies, and project manages everything from start to finish. 

    The difference between a VA and an OBM

    Imagine your business growth is a bit like a car journey. Before you set off, you want to be sure that a) you know where you’re going and b) your ‘car’ is up to the journey ahead. Your OBM takes on two significant roles here. One is the role of navigator – i.e. listening to your business goals and suggesting strategies and ‘routes’ to achieve them. They can help you look for any potential diversions too, so you’re not stuck in a jam on the business growth motorway due to roadworks.

    But they also adopt the role of a mechanic, tinkering around under the bonnet to make sure everything is working as it should be, looking at the numbers and the processes you already have in place. Are these helping or hindering your business growth? Could you be doing anything differently that could yield better results? Here at Jennifer Cooper Timesaver, I look for ways to help you save time too. 

    Once your OBM has supported you to identify the best journey ahead, they’ll create the task list needed to help you move forwards and grow.

    Your VA will then complete those tasks under the OBM’s supervision, which means you can continue to focus on providing the best service or products for your customers.

    What are the benefits of an OBM? 

    So now you know the difference between a VA and an OBM, let’s look at the benefits of working with an OBM.

    Running a business can feel frustrating, overwhelming, and brilliant all at the same time. Often, you know there are things you need to do, but there are so many other bits you feel you have to do first. It often feels chaotic and you might be at a point where you’re struggling to do it on your own. 

    You need someone who knows exactly how it feels – someone who’s been where you are and understands how challenging and overwhelming things can be.

    An Online Business Manager can be that person – supporting you to bring your vision to life and being an integral cog in the wheels of your business. They become an essential part of your big-picture thinking, offering a different perspective. They’re also directly involved in your business growth and can help you look for opportunities to scale in a way that feels right for you.

    So if you’re at the stage where you feel you need this kind of support, why not get in touch and see how I can help you? You don’t have to feel overwhelmed anymore – we can work together to make your business just what you always hoped it would be. 

    And maybe even a little bit more. 

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  • Google My Business: What on earth is it and why should you use it?

    what is Google My Business

    Google My Business – what on earth is it and why should you use it? Good question. In the busy world of running a small business, it might just feel like yet another thing you’re ‘supposed’ to do rather than something that will truly benefit you. 

    But it’s not. It’s actually a fantastic way of getting more eyes on your business and boosting your ranking on the world’s biggest search engine. And the best bit? It’s totally free and you can quite often get instant verification. Winner.

    What is Google My Business?

    We’ve all been there. It’s Friday night and you’re exhausted from a busy week of running your business There’s a pile of washing staring at you from the corner of the bedroom and your youngest is nagging you about their homework – making a replica WW2 bomb shelter out of biscuits. 

    The thought of cooking dinner is about as appealing as a wisdom tooth extraction. 

    You pick up your phone and you type into Google ‘takeaway pizza near me’ all while trying not to dribble onto the screen. Bingo! You’ve just used Google My Business (GMB). 

    Google is the world’s most popular search engine – with 75% of the market share. Out of the 5.6 billion daily searches, a large percentage have local intent. People want to shop and buy locally. Which is great news for you…but you have to be easy to find.

    And that’s where Google My Business comes in, swooping in to make your business more visible than ever before. 

    It’s a free service designed to help local businesses get online and enables you to manage how your business appears across Google and make it stand out. But from conversations we’ve had here at JCTS, it’s widely underused. 

    So here are some of the reasons why you should consider using Google My Business, in the hope it will entice you to create your GMB profile and start reaping the benefits.

    Why you should use Google My Business 

    In order for more people to know about your business, you need to make it as easy as possible for them to find you. A GMB profile will make that happen. But that’s just the beginning. Try on a few of these other benefits for size.

    1. Google Maps and Local Pack Listings 

    Remember the last time you went out of town for a fun family day out? Chances are you relied on Google Maps to help you find somewhere to eat or stay. Up pop local restaurants, hotels, doctors and other places of interest, all identifiable by that little pin in the map. 

    One of the best bits about being one of those pins on Google Maps – also called a Local Pack Listing – is being at the top of the search page, therefore highly visible. Not only is your business highlighted, it also gives people additional information about you – e.g. contact information, opening hours and website etc. 

    You can only get to be a funky little pin if you have a Google My Business profile. And who doesn’t want to be a funky little pin at some point in their life?

    1. People can leave reviews 

    We all know why reviews matter – that know, like and trust factor that’s so important when asking people to buy from you. As many as 93% of people are influenced by reviews as they know they’re legitimate – i.e. they’re mostly made by real people with real experiences of your product or service.

    If you’re anything like the team here at JCTS, we’re always reading reviews for all sorts of things – mainly notebooks and the best type of pen, but then we’re kinda quirky that way. 

    But it’s not all about people loving your business. Research by Moz shows that online reviews make up a whopping 10% of how search results are ranked. That might not sound like much but in the world of SEO, it’s pretty mega. And in terms of local SEO, it’s even better.

    Google My Business: What on earth is it and why should you use it
    1. Google My Business Insights

    If you’re a bit geeky like us, you’ll enjoy looking at the data behind your business. And if you’re not, you could be missing a trick, but that’s another blog post. Google My Business aims to help the small business owner by providing key analytics for you to track in order to help you grow, and learn what your customers really want.

    Here are the main ones:

    • Views – of your GMB profile so you know the effectiveness of your campaigns
    • Search queries – you’ll know specific keywords people are using when searching for your type of business. This will help you stay relevant.
    • Engagement – how are people interacting with your GMB profile? Which posts are they sharing? Which are people commenting on?
    • Audience demographics – including age/gender/location, so you know if they’re the right type of audience for you
    • Website clicks – how many people are taking action and actually clicking your website link? You can then marry this up with Google Analytics on your website and see where they’re going next. 

    So there you have it, Google My Business in all its glory. As you can see, it can really help with your overall business strategy and provide you with a simple (and FREE) way of making your business as visible to as many of the right people as possible. 


    If you’d like some support with setting up your Google My Business profile, why not get in touch? We’ll get our full geek on and help you in the best way possible. 

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  • Getting started on LinkedIn as a small business owner

    Getting started on LinkedIn as a small business owner

    Getting started on LinkedIn as a small business owner can feel a little daunting. After all, it’s not got that cuddly vibe of Instagram or the opinionated, soap-box feel of Twitter. Is it worth investing your time in yet another social media channel? 

    Well, first and foremost LinkedIn isn’t a social media channel – it’s easy to think it is, but it sees itself a ‘professional network on the internet’ and this is what it is geared towards. 

    The great thing about LinkedIn being a little different is there’s no algorithm to try and negotiate. You’re not jumping through the usual hoops in order to get noticed. It’s just a great way to connect with other like-minded people and grow your network of contacts – which often leads to enquiries and leads along the way. 

    In this post, you’ll learn a few easy steps to get started on LinkedIn so you’re no longer facing the overwhelm of where to even begin.

    What is LinkedIn?

    Essentially LinkedIn is a marketing tool – to help you promote yourself and your business to a wider network of business-to-business (B2B) professionals. Now, this can seem quite daunting, especially if you’re just starting out on your self-employed journey and you thought B2B was a Star Wars character.

    After all, a whole new platform means you’re probably not quite sure who’ll be reading about you or your product/service; maybe it feels outside your ‘safe and established network.’

    You may have also heard that LinkedIn is a serious place, for serious people – no sharing funny GIFS or last night’s dinner on your feed unless you wish to be cast out as an imposter, albeit one wearing a business suit and kitten heels to try and fit in around the metaphorical water cooler.  

    But LinkedIn has moved on from the stuffy, boardroom type feel it had a few years ago. It’s actually a fantastic platform to be part of and can provide many benefits for small business owners like you. But before we delve into exactly what you need to have on your LinkedIn profile to gain these benefits, let’s turn the clock back to those heady days at the start of your business journey and get intentional about your LinkedIn usage.

    Your LinkedIn account and your business goals

    Your LinkedIn account and your business goals

    Now we’ve travelled back in time, let’s settle in, shall we? It’s time to get a little honest with yourself. Why did you start your business? What did you want to achieve? What were your goals? 

    If you can’t remember, take a look at your business plan and remind yourself. No doubt it was because you had a great idea or you were filling a gap in the marketplace. Maybe the lure of being your own boss was terribly tempting and you were keen to be as successful and profitable as possible. 

    You probably created your LinkedIn account at the point of starting out – one of those ‘must dos’ you were given by a well-meaning biz buddy to help get yourself established. Equally, you may have thought LinkedIn wasn’t for you – you were a small one-person business and LinkedIn was for big corporate groups – therefore it didn’t fit your business profile. You’d also thrown away your kitten heels…

    Whatever the case, I would guess that, right now, your LinkedIn account is either non-existent or sits in the background, ticking over but not really working for you. Unlike your social media channels, it lies dormant – apart from the occasional connection requests from someone you vaguely remember from school or one of those ‘coaches’ who can definitely help you make £3million an hour.

    But fear not, we’ve all been there – it’s so easy to get caught up in the ‘now’ of running a business that some things slip. So let’s look at a couple of things you can do right now to get more active on LinkedIn and start connecting with people who will enhance your business and generate more leads.

    Jennifer Cooper Timesaver LinkedIn Profile

    Your LinkedIn Profile 

    This is the first thing people will read about you on LinkedIn, so it’s really important to keep it up-to-date. Your profile is all about your story – i.e. who you are and what you do. Here’s a look at mine.

    Before you begin composing, or if you already have a profile, take a good look at it and ask yourself these questions:

    • Does your profile reflect what you want it to?  

    • Is it specific and clear about what it is you do?  

    You probably think I’m stating the obvious but it’s surprising how many people get caught up in the ‘writing’ they go off-point and these two key questions aren’t addressed. 

    Now let’s move on to some other points you’ll need to look at: 

    • Profile image – it’s so important to have a picture on your LinkedIn profile – ideally a professional headshot of you. Stats show that a lack of a photo means you miss out on people connecting with you.

    • Cover Image – this sits at the top of your profile – acting as a header to your page. This needs to reflect your brand, so you could incorporate your company logo or any graphics that show you in a work setting or ‘in action’ at work – now’s your chance to pull on those kitten heels…

    So there you have it – a few easy steps to start using LinkedIn to grow your business. As with all marketing, try not to overwhelm yourself with too many things to do otherwise, it’s tempting to do none of them at all. Even just doing the few suggestions in this post will get you off on the right foot.   


    If you’d like any help with your LinkedIn account, saving you time to get on with the ‘business side of your business,’ then do get in contact. We’re here to help you expand and grow – you don’t have to do this alone. 

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  • How to engage with others on Instagram 

    How to engage on Instagram

    As a small business owner, you know you should engage with others on Instagram, but how do you do it in an authentic way that actually provides results for your business? Maybe you already spend lots of time on social media but aren’t getting much back from it? It can feel incredibly frustrating and you’re no doubt wondering if it’s worth all the time you’re investing. 

    You may be tempted just to blame the algorithm, which seems to change its mind more often than people change their underwear, but it’s actually less about IG moving the goalposts and more about how you use the app to your advantage. It’s about taking intentional action to engage with others consistently. 

    To help you do this, I’m sharing my six top tips to use your time wisely and get results.

    Tip 1 – Identify your target audience

    It can be challenging to find your ideal client on social media; we’ve all been there. Creating a list of people from your target audience makes it easier to know who you should be communicating with. Build your list up over a period of time and start with as many or as little as you like. 

    You might be wondering what information to put on it. It only needs simple details such as their name, business name and social media handles.

    Once you’ve built your list, go ahead and follow those connections. This is an important step, so don’t miss it. If you don’t follow them, you won’t see what they’re posting. If you’re really keen, you can even turn on notifications so you know when they’ve posted. Turn these notifications on and off as you need to.

    Tip 2 – Start to engage

    Now it’s time to engage. To begin engaging with your ideal clients, start by commenting and liking their posts. A few different ways to do this include: 

    • Sharing your opinion on something they’ve posted
    • Letting them know if something resonates with you
    • Talking to them about something industry-related

    Not only does this help your ideal client see you’ve got something worth saying or that you’re knowledgeable about your area of expertise, it also enables other people to see that too. Often new followers will come to your account via comments you’ve made on other people’s posts – you’ve peeked their interest and curiosity and they want to hear more from you.

    However, don’t forget about engagement on your own posts too. If you’ve posted and people are commenting, you need to respond to what they’ve said. ‘Don’t post and ghost’ is a great rule to live by on Instagram. 

    After all, social media is just that… social. And the more social you are, the better your engagement will be. If you don’t respond to comments, people won’t bother commenting – it’s as simple as that. 

    Some of the biggest accounts on Instagram hire people just to engage with their community in the comments, responding and interacting with people – it’s that important.

    Tip 3 – Hashtags

    Let’s tackle the burning question. Should you use 10 hashtags or all 30? In late 2021, Instagram changed its bloomers yet again and announced that using 3-5 hashtags would be the optimum number. This was probably because some Instagram users were spamming the 30 hashtag rule and ruining the party for the rest of us. The app is also using a more SEO-based approach, therefore recommending fewer, more relevant hashtags makes sense to them.

    But according to research done by Later, posts with all 30 hashtags are still performing the best. Here at Jennifer Cooper Timesaver, we’re following Later’s philosophy of ‘go big or go home’ and mostly use all 30. In our opinion (and the research backs this up), the more hashtags you use, the more it increases your chances of your ideal client finding you and thus improving your engagement rates.

    Having said that, it’s important to do the research and use the right hashtags for your business – you want to attract your ideal client to your business, not just randoms who are hanging out and spamming your comments with chances to win the latest iPhone. 

    You can even follow relevant hashtags so that posts using that hashtag come up in your feed. When you click into that hashtag, you have the option to view the best performing posts or the most recent. For better results, choose the most recent posts to engage with and start getting to know people by following the steps in the first tip above.

    Tip 4 – Stories 

    Using stories is the ideal way to give your audience a chance to glimpse behind the scenes of your business. As much as beautifully crafted grid posts or videos definitely have their value, stories are the place where people can get to know a bit more about you. Sharing typical parts of your day, e.g. the coffee you enjoy or the walk you’ve done at lunchtime, can prompt greater engagement as your audience interacts with you. 

    Use all the features that Instagram has to offer too. You could create polls on topics that could spark conversation with your audience or use the question feature to find out what your audience is thinking.

    You might like to consider using that question feature to further engage your audience by taking a question someone has asked and using it as a topic for an IG live. Or if speaking live makes you want to change your underwear, expand on a question within the stories feature itself. 

    Some of the best accounts do a weekly ‘ask me anything’ on their stories, using the question sticker, and show up consistently to answer those questions for their audience. 

    The ‘close friends’ feature is a great tool because it enables you to ask for feedback or to gain market research with a smaller audience that you trust. It makes people feel special if you add them to your close friends list – why not offer it to your audience and let them know they’ll get even more great content that’s not available to all followers?

    Tip 5 – Conversation in the DMs

    Want to know the secret to engaging effectively with people on social media? You’ve guessed it, send them a DM. Start a conversation. Often this helps to build a closer relationship as you can start to get to know them on a personal level first before mentioning anything business-related. 

    You may find this a little intimidating at first – and that’s perfectly normal. It’s a little like going up to someone new at a networking event and chatting to them for the first time – all the while hoping you haven’t got bits of custard cream between your teeth. But starting small and simple is the best way forward. 

    So, once again, see if there’s anything in their bio, stories, posts or highlights that you resonate with. Get to know them. Remember that having a conversation is a two-way street and relationships take work. 

    Keep the word ‘relationship’ at the forefront of your mind – imagine how you’d want someone to interact with you for the first time on social media and go from there. Take a genuine interest – people tend to get annoyed if you try to get to know them just to pitch your services or products to them after two messages. I’m sure you’ve met those people in your own DMs.

    You’ll know when the time is right for selling or pitching. You may find your ideal clients even approach you first if they’re interested and have engaged with your profile. 

    Tip 6 – Reward yourself

    Running a business is hard work. Social media is a fantastic way to market your business for free. We acknowledge that it takes hard work and dedication to see results. Rewarding yourself for the hard work you’re doing can be easily overlooked.

    To help you reach your bigger goals, set yourself smaller daily/weekly goals. When you reach them, treat yourself. It’s important to celebrate your wins no matter how big or small they are.

    You may feel as though you have to spend hours on these engagement tips every day. But you don’t. Try spending just 30-minutes a day interacting and engaging with others on their posts and on yours. If you do consistently, you’ll soon see results. Some experts suggest the ‘5-5-5’ approach. Use your social media time to:

    • Follow 5 new people from your target audience
    • Comment on 5 posts from your ideal clients
    • Send 5 new DMs to people you’re building relationships with

    The real key to success is consistency and patience. Show up regularly and engage with those around you. You’ll soon find your own corner of Instagram that really feels like your community. Not only full of your ideal clients but full of other small business owners too. 

    And while these tips are for Instagram, you can implement them across other platforms too. By following our simple steps of creating a list, engaging with others using the different features and rewarding yourself, you can continue to engage effectively with your target audience – and grow your business.


    If you would like more support with building your Instagram audience, please get in touch here.

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